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COMMUNITY GROWTH

PARALYMPIC AWARENESS

COMMUNITY GROWTH

PARALYMPIC AWARENESS

PARALYMPIC AWARENESS

The Paralympic Games represent inclusion through the infinite possibility of sport. The incredible talent and strength of Team USA Paralympic athletes highlight the best of our country's diverse abilities and backgrounds.

In 2021, the USOPC launched the organization’s first dedicated campaign to elevate awareness of the Paralympic Movement. We partnered with NBCUniversal to create groundbreaking live coverage of the Paralympic Trials and increase Games coverage.

To further build excitement for the Paralympic Games, Show the World launched across a range of channels including broadcast, social and digital media as part of the We Are Team USA campaign.

Unprecedented NBC Universal Programming
Show the World Metrics

Compared with the 2016 Rio Games:

In addition to the dedicated campaign to drive Paralympic awareness, the USOPC partnered with Toyota to create a first-of-its-kind program: providing financial support for every member of the U.S. Paralympic Team through a $5 million fund, $3.7 million of which was received in 2021, to help athletes pursue their dreams.

The Tokyo Paralympic Games also marked the first summer Games where Team USA Paralympians received equal pay for winning a medal compared to their fellow Team USA Olympians, placing more than $4.4 million in the hands of U.S. Paralympic medalists. The USOPC enacted this long-overdue change in September 2018 and applied it retroactively to Paralympic medalists from the 2018 Pyeongchang Games.